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Strategy

At ReThink, we’re committed to changing the culture that makes sexual violence possible in the first place. Our approach is to identify and organize leaders in communities to repeatedly and consistently deliver messages to young men and boys that undercut the dominant narrative that feeds that culture.

From our work as labor organizers, we know how to have short, impactful conversations that reframe tough issues in a way that sticks.  Using those same principles, we work at a scale large enough to normalize healthy masculinity, enthusiastic consent, and empathy across entire communities.

Strategy

At ReThink, we’re committed to changing the culture that makes sexual violence possible in the first place. Our approach is to identify and organize leaders in communities to repeatedly and consistently deliver messages to young men and boys that undercut the dominant narrative that feeds that culture.

From our work as labor organizers, we know how to have short, impactful conversations that reframe tough issues in a way that sticks.  Using those same principles, we work at a scale large enough to normalize healthy masculinity, enthusiastic consent, and empathy across entire communities.

NEWS

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